LG Electronics announced the launch of three new Windows phones in the next few weeks, delivering on LG’s commitment to further grow its share of the global smartphone market.

The three devices will kick off LG’s most aggressive smartphone strategy to date, which will ultimately result in a total of 13 new LG-branded Windows phones launched globally before the end of 2010.

The three latest additions to LG’s expanding smartphone line-up and the first to include the new Windows Mobile 6.5 operating system include a full touchscreen device, a touch slider with qwerty keyboard and a qwerty bar-type handset. The three phones will be aimed at different segments of the market ranging from premium to affordable smartphones.

The phones will be introduced initially for early adopter customers in Europe, the United States and Asia before being made available globally.

The latest version of Windows Mobile includes an upgraded Internet Explorer Mobile browser with a new engine and a customized version of Adobe Flash Lite for accessing sites previously unable to render properly on a handheld. Windows Mobile 6.5 will also include free access to Microsoft’s My Phone service where customers can perform automatic backups of photos, music, contacts and text messages from their handheld to the web for easy access any time.

Launched in July, the LG Application Store(http://www.lgapplication.com) will offer add-ons for all three devices as well as future LG smartphone devices. The site expects to offer up to 2,000 downloadable applications by the end of year.